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« The “delay” of women’s football is more cultural than sporting and economic »

Posted on June 19, 2023
Eugénie Le Sommer and the captain of the French women’s football team, Wendie Renard, their match friendly between France and Canada, April 11, 2023, in Mans. FRANCE FIFE/AFP

NO.Finally, ous pourrons concern the Coupe du monde féminine de football 2023 in France, but also in Royaume-Uni, in Allemagne, in Italy and in Spain. In the five largest economies of European football, negotiations are heated between the speakers and the Fédération internationale de football (FIFA), sur des montants jugés insuffisants par cells-ci.

The time had come, before a mois de la pétition, which took place from July 20 to August 20 in Australia and New Zealand. A location that constitutes one of the dissuasive factors, for televisions, due to a favorable time zone for programming.

In France, TF1, BeIN Sports and Canal+ ont donc été supplantés par France Télévisions et W9 (groupe M6), and the tour will be accessible en clair, de même que sur les chaines publiques d’une thirtyine de pays du continent: c’ est With the European Radio Broadcasting Union, FIFA has relaunched the discussions, without accepting a financial compromise.

Priority to the exhibition

FIFA’s extreme wealth makes TV rights revenue far more of a priority than media exposure. Tailored the economic economy of men’s football compared to the annual rights of the French champions: 620 million euros for Ligue 1, 1.2 million euros for Division 1. A match of L1 coûte à lui seul plus cher che tote the season of D1… The women’s Super League anglaise touche, elle, 9 million euros.

Deux autres contrats s’ajoutent aux signaux positifs. Division 1 will see him again with Canal+ jusqu’en 2029, revaluation à la clé. Quant à l’équipe de France, will be scheduled after the Mondial sur France 2, France 3 and W9 jusqu’en 2027 – which includes all its sports rendezvous for five years: friendly matches, new Ligue des Nations, qualifying l ‘Euro 2025 and the Coupe du monde 2027.

These guarantees of visibility are not enough. The Fédération française de football (FFF) has eliminated the severe critics for their easily acquired failed lauriers from the 2019 World Cup. 10% of the national total and 20% more than in 2018-2019, according to the FFF) , les moyens humains et les infrastructures n’ont pas suivi.

In February 2022, the Internationale norvégienne de l’Olympique lyonnais Ada Hegerberg réagissait vivement à l’annonce de la candidature française pour l’accueil de l’Euro 2025 (finally obtained by Switzerland): «Organizer of international competitions, c’est bien. S’investir dans notre championnat, c’est mieux. On est à la ramasse et la Coupe du monde 2019 n’a eu no impact. »

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