The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Delivered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence targets professionals and leaders seeking to boost digital implementation within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
European-level MBA program delivering 60 ECTS credits and 1,500 hours of hands-on learning
The program is organized under the European Credit Transfer and Accumulation System (ECTS) and comprises 60 ECTS credits, representing 1,500 hours of total learner engagement. This commitment is allocated across 600 teaching/contact hours (lectures, tutorials, guided instruction) and 900 hours of practical and independent study (projects, readings, real-world practice, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Crafted for professionals driving meaningful change
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Management fundamentals, strategy, leadership, and change
- Corporate finance for decision-making
- Marketing strategy, operations, and business performance
- Data analytics for managers and evidence-based decision-making
- Digital transformation strategy, new business models, and platform thinking
- AI readiness: data strategy, governance, and organizational capabilities
- Applied AI for operations, automation, and productivity improvement
- AI for marketing, sales, and customer experience
- Leading agile organizations and executing transformation programs
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for meaningful transformation
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines objectives, resources, timelines, risk reviews, and performance tracking, applying practical metrics like KPIs and OKRs to ensure the initiative remains feasible and aligned with core business goals.
Scholarships, funding options, and entry requirements
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are designed for candidates with a university background or proven professional experience, with an evaluation process that includes an application review and an academic interview.
Insights into European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
